Location: #0224, Jiuli campus
The U.S. housing industry is often considered an innovation laggard. Recent evidence suggests builders’ material selections have been growing more innovative—more specifically, these selections have been in the market of green building products. Though little empirical work exists that measures and analyzes such phenomena, this presentation reports on a national study of “green building” innovation in residential construction from 2000-2010. The presenters ask two research questions: 1) to what extent are builders, if any, adopting higher efficient building products over their traditional economic substitutes? And 2) what are the market, demographic, and regulatory factors associated with homebuilders’ green and energy efficient technology selections? The authors analyze data from the National Association of Homebuilders’ Builders’ Practices Survey (BPS) from 2000 to 2010, estimating a series of logit models focusing on builders’ choices to install high performance building technologies and factors associated with the diffusion patterns of Energy Star certification in new homes.